Meet Kim
Kim Labelle
Founder & Strategic Architect
Kim has always believed that every story deserves to be told with intention. With over 15 years in marketing and business strategy, she honed her skills in the corporate world, most notably in the pharmaceutical industry, where precision and purpose were non-negotiable. But her creative side was never far behind. As an event designer, she crafted experiences that didn’t just look beautiful, they felt meaningful, memorable, and alive.
Today, through The Strategic House, Kim brings strategy, story, and design together under one roof. She helps brands, individuals, and couples tell their stories in ways that resonate, inspire, and spark connection. From shaping a brand’s voice to orchestrating transformative events to guiding a personal brand journey, every project starts with purpose and unfolds with impact.
A mother, connector, and storyteller at heart, Kim believes in the power of moments that matter. Her work is about making people feel seen, celebrated, and truly understood, because it’s the stories we share that make life meaningful.
You’re always welcome to connect with Kim on Instagram @stationarie.by.kim - her space for ideas, inspiration, and a peek behind the scenes of her world.