Meet Kim
Kim Labelle
Founder & Strategic Architect
Kim has always believed that every story deserves to be told with intention. With over 15 years in marketing and business strategy, she honed her skills in the corporate world, most notably in the pharmaceutical industry, where precision and purpose were non-negotiable. But her creative side was never far behind. A natural storyteller and creative thinker, she brought ideas to life in ways that felt meaningful, memorable, and alive.
Today, through The Strategic House, Kim brings strategy, story, and design together under one roof. She helps brands and individuals shape identities, craft narratives, and build marketing foundations that resonate, inspire, and spark connection. From defining a brand’s voice to guiding personal brand journeys to developing strategic messaging systems, every project starts with purpose and unfolds with impact.
A mother, connector, and storyteller at heart, Kim believes in the power of moments that matter. Her work is about making people feel seen, understood, and aligned with their mission, because at the end of the day, it’s the stories we share that make life meaningful.